Pure Blue Initiative

December 16th, 2016

2010-11
Aleenta Resort & Spa Phuket - Phang Nga
Press Release Social & Environmental Engagement
June 2010
Aleenta Resort & Spa Phuket - Phang Nga Aleenta Coral Charity
October 2010
AKARYN Samui
Coral Reef Restoration Project July 2011

SOCIAL & ENVIRONMENTAL ENGAGEMENT

Situated on the spectacular and private Natai beach in the southern Thai province of Phang Nga, Aleenta Phuket – Phang Nga is privileged to be part of one of the world’s most unique environments. The hotel’s management is committed to supporting its surroundings and the local community, and as such has introduced a Core Environmental Policy. This comprehensive scheme of initiatives re ects our relationship with the environment, our engagement with the local community and is executed by our staff, with the help of our guests.

December 16th, 2016

PHUKET CORAL NIGHT

It was a glittering night on the sands of the Andaman attended by VIPs and those out to make a difference whilst having a ball. The gala fundrais- er 'Coral Couture' hosted at Aleenta Phuket-Phang Nga was the Pure Blue Foundation's  rst event in aid of a very worthy cause – the rebuilding of damaged reefs in Phang Nga. This fabulous charity dinner and auction succeeded in both raising funds and in ensuring all who attended had a wonderful night to remember.

December 16th, 2016

2012
AKARYN Samui
July 2012
Hanuman Bay, Koh Samui

CORAL REEF RESTORATION PROJECT

In July 2012 the Pure Blue Foundation started pioneering activities in coral regeneration at Hanuman Bay,Koh Samui with the aim of increasing coral species from 13 to 25. With the assistance from Swiss-French company Coral Reef Creator, this project also focuses in educating local  shermen, guests and children on the importance of coral reefs. Inspite of initial set backs of having damage darti cial reefs, th eproject pushed on and successfully created arti cial reefs later in 2012. These sanctuaries are designed to attract schools of marine species, which in turn will enable new ecosystems to  ourish,and promote sustainable tourism in the area. –– AKARYN Samui

December 16th, 2016

2013
Aleenta Resort & Spa Hua Hin - Pranburi
October 2013
akyra Chura Samui
December 2013
Aleenta Resort & Spa Phuket - Phang Nga December 2013

NURTURING TALENTS WITH SCHOLARSHIP PROGRAMME

Aleenta Hua-Hin devised a trainee internship in itiative where deserving students including Bhutanese trainees were provided with hands-on intensive hospitality and culinary based training programs, encompassing skills development in menu creation, guests interaction, budget and costtraining as well as sustainable farming where they learned about the “farmerscalendar”. A concept of understanding what grows best at speci c times of the year in Thailand, a skill they in turn can apply in their farms when they return to Bhutan. A graduate of this program joins the resort as a full time commis chef in October 2013, further solidifying the over-arching positive effect of the scholarship programme.

December 16th, 2016

CASINO ROYALE

At its locations in Koh Samui, Phuket-Phang Nga and Hua Hin-Pranburi, the AKARYN Hotel Group’s environmental charity, the Pure Blue Foundation, staged the annual fundraiser to help secure the leatherback turtle's survival by nurturing and releasing them into the Andaman Sea and spearhead its numerous community projects.

At Aleenta Phuket-Phang Nga Resort and Spa - supporter of the neighbouring Koh Kloi turtle sanctuary - the theme was Casino Royale. Filipino casino professionals were own in for the evening and guests bought 'charity chips' to play with and raise money in a glamorous evening. The highlight of the night in Phuket was the release of turtles back into the wild.

December 16th, 2016

2014
Ku Dé Ta Bangkok
November 2014
Aleenta Resort & Spa Phuket - Phang Nga
December 2014
akyra Chura Samui
December 2014

GRAMAZON

Pure Blue Foundation recently held its fundraising event in Bangkok that saw up to 500 models, socialites and businesspeople gather to raise money for the community-focused charity. Held at fashionable entertainment venue Ku Dé Ta, the Glamazon-themed event, was sponsored by American Express, and featured a fashion show by ZUZA, Uncensored and Kaprice. It attracted hundreds of Bangkok’s movers and shakers, with tens of thousands of baht raised in the name of marine conservation.

December 16th, 2016

ADOPTED BAAN KHAO PILAI ELEMENTARY SCHOOL

We have also upheld our pledge to assist and educate local school children and we have been working closely with Baan Khao Pilai Elementary School as Pure Foundation’s adopted learning institution which caters to Muslim children in the community. Some of the development projects that were provided to the school include painting the school, improving their library and procuring new books for the students, donating educational equipment (TV, Computers), inculcating in them the essence of recycling and even arranging a trip to the sea turtle sanctuary in Thai Muang. –– Aleenta Phuket

December 16th, 2016

2015
akyra Chura Samui
26 December 2015
Aleenta Resort & Spa Hua Hin - Pranburi
October 2015
Aleenta Resort & Spa Phuket - Phang Nga
December 2015

DEEP INTO THE BLUE

akyra Chura Samui meanwhile hosted 'Deep Into Blue' beach party and transformed part of the popular Chaweng strip into a beach party haven. Guests were treated to a pulsating beach and pool party that rocked until late, with money-raised from drink purchases going towards the charity.

Earlier this year Ms Anchalika Kijkanakorn, Founder of AKARYN Hotel Group and Pure Blue Foundation, was honoured for her vision as Thailand's boutique resort pioneer when she became the first women to chair the board of leading hospitality group Small Luxury Hotels of the World. Ms Kijkanakorn was also the recipient of the Quality Person of the Year award for 2013, organised by the Foundation of Science and Technology Council of Thailand (FSTT) to recognise individuals who succeed personally and professionally whilst dedicating themselves to the benefit of Thai society and the country in various fields.

December 16th, 2016

ADOPT A TURTLE

New Mini-Break Lets Guests Live it Up While Giving Back. THE PURE BLUE Foundation and Aleenta Phuket - Phang Nga are offering the ultimate getaway with a conscience: a special ‘Catch and Release Turtle Lovers’ Mini-Break’ that is centred around releasing an endangered turtle hatchling back into the wild, along with two days of rewarding life, culinary indulgence and pure barefoot luxury. The ultimate getaway with a conscience: release an endangered sea turtle, catch some good karma & rays on the beach.