Pure Blue Initiative

December 16th, 2016

May 2024
Aleenta Resort & Spa Phuket - Phang Nga


Staged in one of the most spectacular settings on the international Triathlon circuit, the inaugural Phang Nga Triathlon launches in 2024.

The 3-day event features a 1.8KM Swim, 50KM Bike and 12KM Run, all set around the glistening crystal waters of the Andaman Sea and Natai Beach, a beautiful hidden gem on Thailand’s west coast.

This showcase race will raise both funds and awareness of marine conservation and sustainability and is organised by leading sports management company GAA Events with professional timing and results by Sportstats Asia, ensuring the highest of international standards.

Phang Nga Triathlon 2024 is expected to attract over 1,000 athletes from all age groups, as well as several triathlon legends.

Read more

December 1st, 2018

2018 - Present
All Hotels

No single-use plastics

Following the launch of Asia’s first single use-plastic free hotel, akyra TAS Sukhumvit Bangkok, as of June 2019, the group have now implemented this across the whole group. Efforts include sourcing glass bottles and removing all single-use plastic from the bars and restaurants. As well as this, stylish, stainless steel water bottles are handed to guests on arrival, which can be refilled anytime during their stay at the self-service water stations located on every floor. Additionally, toiletry products are presented in locally manufactured celadon containers filled with essential oil-based products which can be refilled – and bought in bulk – at the hotel boutiques. For those wanting to indulge in some retail therapy outside of the resorts, special shopping totes can be found in the wardrobes to encourage guests to refuse plastic bags when shopping, promoting change even whilst outside of the hotel.

December 27th, 2018

akyra Beach Resort Phuket & Aleenta Resort & Spa Phuket - Phang Nga

‘Train & Sustain’ Retreat

Aiming to inspire and educate a generation of eco-conscious travellers, Pure Blue Foundation held the ‘Train & Sustain’ bootcamp at akyra Beach Resort Phuket and Aleenta Phuket – The 2 contemporary beachfront resorts overlooking the Andaman Sea. The three-day health and sustainability boot camp combined group activities to support the local environment such as cleaning local beaches of rubbish and educating children on the consequences of using plastic, with yoga, fitness classes and spa treatments – reinforcing the foundation’s key commitments to responsible tourism and wellbeing.

January 1st, 2017

2017 - Present
Aleenta Resort & Spa Hua Hin – Pranburi

Farm to Fork concepts

With its own on-site farm, the beachside Aleenta Hua Hin has played a part in the foundation’s sustainability initiatives from the beginning. Embracing the SLOW (Sustainable, Local, Organic, Wellness) movement long before it was deemed ‘trendy’, the hotel uses its local organic produce to offer a farm-to-fork (and facial) concept in the restaurants and spa. Adopting a ‘locavore’ approach to food and beverage, everything not from the farm is sourced from within 30km of the resort. What’s more, the resort also allows the local community to take home fresh fruit, homemade bread and vegetables to enjoy, in an effort to reduce global warning.

December 1st, 2015

2015 - Present
akyra Manor Chiang Mai

Community Conservation

In northern Thailand, the boutique akyra Manor Chiang Mai in partnership with Pure Blue Foundation, is dedicated to supporting the local community in Thailand’s northern capital. Over the past few years, these partners have been working closely with nearby schools, helping paint the interiors and also provide much-needed utensils. The team also regularly join fundraising efforts to create a better learning environment for the pupils and even helps plant vegetables in the school’s organic garden.

December 1st, 2019

Aleenta Resort & Spa Hua Hin – Pranburi

Plant for the Future

Only a 25-minute drive from Aleenta Hua Hin Resort & Spa, visit Thailand’s first marine park, Khao Sam Roi Yot, to discover some of the country’s most beautiful mangroves. Work with park rangers to help reforest this incredible ecosystem and sustain the lives of the countless marine species that call it home. Donation for every tree planted goes directly to our Pure Blue Foundation to fund further environmental projects.

December 1st, 2017

2017 - Present
akyra Beach Resort Phuket & Aleenta Resort & Spa Phuket - Phang Nga

The ‘Blue Night’ Series

Designed to fit the theme for the month of giving and sharing, Aleenta Phuket-Phang Nga Resort & Spa and its sister resort akyra Beach Club Phuket host a weekly fundraising event throughout January every year — Blue Night. It collaborates with Pure Blue Foundation and features fun daytime activities such as T-shirt painting, Polynesian-style tattoo workshop, a day trip to the turtle sanctuary and much more. All proceeds go to the foundation for a good cause.

December 16th, 2016

Aleenta Resort & Spa Phuket - Phang Nga
Press Release Social & Environmental Engagement
June 2010
Aleenta Resort & Spa Phuket - Phang Nga Aleenta Coral Charity
October 2010
Coral Reef Restoration Project July 2011


Situated on the spectacular and private Natai beach in the southern Thai province of Phang Nga, Aleenta Phuket – Phang Nga is privileged to be part of one of the world’s most unique environments. The hotel’s management is committed to supporting its surroundings and the local community, and as such has introduced a Core Environmental Policy. This comprehensive scheme of initiatives re ects our relationship with the environment, our engagement with the local community and is executed by our staff, with the help of our guests.

December 16th, 2016

July 2012
Hanuman Bay, Koh Samui


In July 2012 the Pure Blue Foundation started pioneering activities in coral regeneration at Hanuman Bay,Koh Samui with the aim of increasing coral species from 13 to 25. With the assistance from Swiss-French company Coral Reef Creator, this project also focuses in educating local  shermen, guests and children on the importance of coral reefs. Inspite of initial set backs of having damage darti cial reefs, th eproject pushed on and successfully created arti cial reefs later in 2012. These sanctuaries are designed to attract schools of marine species, which in turn will enable new ecosystems to  ourish,and promote sustainable tourism in the area. –– AKARYN Samui

December 16th, 2016

Aleenta Resort & Spa Hua Hin - Pranburi
October 2013
akyra Chura Samui
December 2013
Aleenta Resort & Spa Phuket - Phang Nga December 2013


Aleenta Hua-Hin devised a trainee internship in itiative where deserving students including Bhutanese trainees were provided with hands-on intensive hospitality and culinary based training programs, encompassing skills development in menu creation, guests interaction, budget and costtraining as well as sustainable farming where they learned about the “farmerscalendar”. A concept of understanding what grows best at speci c times of the year in Thailand, a skill they in turn can apply in their farms when they return to Bhutan. A graduate of this program joins the resort as a full time commis chef in October 2013, further solidifying the over-arching positive effect of the scholarship programme.

December 16th, 2016


New Mini-Break Lets Guests Live it Up While Giving Back. THE PURE BLUE Foundation and Aleenta Phuket - Phang Nga are offering the ultimate getaway with a conscience: a special ‘Catch and Release Turtle Lovers’ Mini-Break’ that is centred around releasing an endangered turtle hatchling back into the wild, along with two days of rewarding life, culinary indulgence and pure barefoot luxury. The ultimate getaway with a conscience: release an endangered sea turtle, catch some good karma & rays on the beach.

December 27th, 2018

2018 - Present
All Hotels

Celebrating The Community, Culture And Environment That Make Our Resort Special

From the moment we began building Aleenta, our guiding principles have been to respect the environment and to cultivate practices that have a positive impact on our planet as well as the communities who host our hotels and our guests.

We have embedded ourselves into the local community by adopting Baan Kuan Ton School and assisting with annual improvement projects such as building a new playground and library, scholarships, and outing days that provide students with new experiences and environmental awareness. The school pledges to become single-use plastic free school – the first one in the country and maybe the world. Next we will work with them to create vegetable garden at school for lunch.