About Pure Blue

When Mother Nature alone can no longer take care of our most valuable treasures, it is up to us to ensure that these precious gifts are conserved for future generations.

Founded in 2010, Pure Blue Foundation has directed funds exceeding USD50,000 to aid multi-faceted marine conservation efforts including coral reef restoration in Koh Samui to marine turtle conservation at Phang Nga, near Phuket, via the turtle sanctuary in Thai Muang, where hundreds of endangered leatherback turtles have been raised and released into the Andaman Sea.

We have made a concerted effort to engage with our local communities, particularly schools, where the next generation can learn about the importance of protecting fragile marine eco-systems.

As the environmental and social conscience is deeply rooted in our philosophy, Aleenta and akyra hotel brands in association with Pure Blue Foundation aim to become single-use plastic free hotels by 2020. The newest opening, akyra TAS Sukhumvit Bangkok, opening in May 2018, is set to lead the charge in this initiative by becoming the first new hotel in Asia to launch without single-use plastic in its room or food and beverage outlets.