Pure Blue Initiative

December 16th, 2016

Aleenta Resort & Spa Phuket - Phang Nga
Press Release Social & Environmental Engagement
June 2010
Aleenta Resort & Spa Phuket - Phang Nga Aleenta Coral Charity
October 2010
Coral Reef Restoration Project July 2011


Situated on the spectacular and private Natai beach in the southern Thai province of Phang Nga, Aleenta Phuket – Phang Nga is privileged to be part of one of the world’s most unique environments. The hotel’s management is committed to supporting its surroundings and the local community, and as such has introduced a Core Environmental Policy. This comprehensive scheme of initiatives re ects our relationship with the environment, our engagement with the local community and is executed by our staff, with the help of our guests.

December 16th, 2016

July 2012
Hanuman Bay, Koh Samui


In July 2012 the Pure Blue Foundation started pioneering activities in coral regeneration at Hanuman Bay,Koh Samui with the aim of increasing coral species from 13 to 25. With the assistance from Swiss-French company Coral Reef Creator, this project also focuses in educating local  shermen, guests and children on the importance of coral reefs. Inspite of initial set backs of having damage darti cial reefs, th eproject pushed on and successfully created arti cial reefs later in 2012. These sanctuaries are designed to attract schools of marine species, which in turn will enable new ecosystems to  ourish,and promote sustainable tourism in the area. –– AKARYN Samui

December 16th, 2016

Aleenta Resort & Spa Hua Hin - Pranburi
October 2013
akyra Chura Samui
December 2013
Aleenta Resort & Spa Phuket - Phang Nga December 2013


Aleenta Hua-Hin devised a trainee internship in itiative where deserving students including Bhutanese trainees were provided with hands-on intensive hospitality and culinary based training programs, encompassing skills development in menu creation, guests interaction, budget and costtraining as well as sustainable farming where they learned about the “farmerscalendar”. A concept of understanding what grows best at speci c times of the year in Thailand, a skill they in turn can apply in their farms when they return to Bhutan. A graduate of this program joins the resort as a full time commis chef in October 2013, further solidifying the over-arching positive effect of the scholarship programme.

December 16th, 2016


New Mini-Break Lets Guests Live it Up While Giving Back. THE PURE BLUE Foundation and Aleenta Phuket - Phang Nga are offering the ultimate getaway with a conscience: a special ‘Catch and Release Turtle Lovers’ Mini-Break’ that is centred around releasing an endangered turtle hatchling back into the wild, along with two days of rewarding life, culinary indulgence and pure barefoot luxury. The ultimate getaway with a conscience: release an endangered sea turtle, catch some good karma & rays on the beach.